Copywriter + Brand & Content Strategist
Paul Elliston is a versatile creative storyteller, blending expertise in advertising, content, social media, music and film with diverse agency, in-house and freelance/consultant experience.
Elevate Your Brand, Elevate Your Position
Brand Strategist, Content Creator, Ad Creative Copywriter
Your Strategic Partner
For 20+ years Paul’s curiosity has allowed him to find the engaging elements and strategy in each of the products/services he has worked with—developing the direction, positioning and creative insights as a freelancer/consultant, in-house or agency/design house team member. He’s known for finding the hook while systematically conducting required due diligence required for the client, target and creative partners. The results; positioning brands for success, winning awards, satisfying customers and creating friendships.
Work With Paul to Find
New Capabilities
Design houses and small agencies are often missing the brand strategy and conceptual copywriter piece of the puzzle that explodes their potential client base. You can offer so much more.
Client Side Advisor, With Depth
Paul can help you set your roadmap, see areas for course correction and facilitate the execution of your vision; from initial brand setting and auditing to campaign building and ongoing efforts. He is known for identifying new directions and pushing the narrative on what’s possible. A much better option than bland AI. There’s a reason Paul has helped many agencies develop their own websites and capability decks!
A Creative Partner
Partner is the key word. We rise together or fall apart. Leverage a talent that brings fresh ideas, a wealth of experience, robust network of colleagues, honest insights and a collaborative mind.
Pitchmaster
Working a pitch is more than answering an RFP or outlining qualifications. Often the real ask is buried in the document and can be the difference in how you place.
Problem Solver Secret Weapon
Coming in at the last minute isn’t Paul’s favorite thing, but in can be exhilarating. Need new directions or someone who can quickly ingest a situation and find a path forward? Let’s talk!
Everything starts with conversation, it’s how we learn and build excitement!
What’s on your mind? Share your ask, situation or concerns and see where we can take you.
Brand Experience
Ghostwriting
Setting and Matching Voice
Reinforce and establish the voice of expertise. Paul has written insightful rich content for C-suite, directors and even the Governor General of Canada.
Verticals
Seen as an Expert Across Industry
It’s rare to see someone slip comfortably between sectors; healthcare, financial, tech, consumer goods and hospitality. Curiousity always rises above.
Advertising
The Big Idea, iterated
Backed by strategy, big ideas can play across all mediums. Stories that contain emotional drivers create engagement, empathy and brand advocacy.
Content/Social
Inspiring Stories
Engagement is what turns acquintances into advocates; from creating a vibe to providing validation/credibility. Create with purpose & strategy, to rise above the noise.
Branding
Consistency + Authenticity
Relationships are how organizations thrive. You want them to invest in you, you need to invest in yourself; with a clear image, visual guidelines, tone and voice!
Leadership
Sharing a Way Forward
After decades of supporting organizations and leaders, Paul now provides coaching, brand audits and speaks in public forums. Informally, he still loves to grab a coffee!
Experience
With extensive experience in agency, in-house and consulting roles, Paul brings a wealth of knowledge to every project he undertakes. He studied advertising, public relations, journalism and broadcast (TV & Radio) along with production and filmmaking.
Craft
The world has been flooded with work that’s “just off”. Craft is what helps you stand out and remove potential friction. Paul’s background as a musician singer-songwriter, filmmaker & ad creative writer showcases a passion for storytelling that engages and creates connection.
Strategy
Paul likes taking sides, advocating for his clients and co-workers alike. He can be counted to find the passion that audiences relate to for products, existing brands or new initiatives. He’s already done it for diverse clients from tech startups to medical and lifestyle to finance.
Testimonials say it all
Ghostwriting-Thought Leadership
“Paul brought fully built out topics that he ghost-wrote for my team and I — from long blog posts and social posts to one sheets and marketing materials. His curiosity helped him exhaustively explore topics like CX, Cybersecurity, sales events that got into all the nooks and crannies tech experts need to consider delivered in my voice. It was great having him support and present my team in the best light possible.”
Gerry Davis Jr.
SVP Sales Engineering
Branding Insights
Paul is one of the most strategic thinkers in the marketing industry. He has a unique talent for thinking of the big picture problems and finding solutions that are aligned with both the business and customers’ goals. Paul’s abilities go beyond just marketing by contextualizing your customers’ touch points within a branding ecosystem, and synthesizing the most effective campaigns that make an emotional impact across the customer journey.
Matheo Cadena
Design/Industry Leader
Big Ideas, Order From Chaos
Paul is incredibly intelligent and quick-witted. He’s a “big idea” guy with strong attention to detail. He’s a rare breed, a conceptual thinker who’s also extremely organized and strategic. I worked with Paul for 6 years and he was always he first person to jump in and try to bring order to chaos. He loves technology and stays current with trends in advertising, social media, mobile and the like. But more importantly, he knows how to leverage these trends and platforms to move the needle for his clients. If you’re looking for a smart, talented and creative writer, Paul is your guy.
Daren Levis
Brand Director